Analysis of Silent Hill poster

The background colour of this poster is black, which represents evil and fear. Black is used in many thriller and horror films due to what it represents. It is a conventional colour for my trailer's genres.  The poster also has the main characters images as well as some of the monsters. This shows the audience what to expect from the movie and the scary effects and villains. This will attract the audience and make them want to watch the movie. Under the title in a smaller size but same colour they have written '3D'. This may have been purposely done to attract the audiences that like 3D movies. The makers of this movie obviously may have conducted research to create their specific audience profile even though this is a sequel. This may be because they want to reach out to a wider audience or maybe because they feel as though ever since the first movie (Silent Hill) which was made in 2006 their audience have become more sophisticated and for example now enjoy 3D movies more than 2D movies.

The images of the characters in the poster seem to be paintings rather than photos, this may attract the audience as it seems more mysterious and may seem post modern as old horror movies such as 'scars of Dracula' which was produced in the 1970s had painted posters (see below).

 In the Silent Hill poster there is an image of an eye in a red tone. The directors' ideology behind this may be that the eye symbol is evil, as most people also believe. So this may be why he has included it. The eye symbol may be a part of the narrative, which may also why it has been included. Similarly our product is called 'The Blind Eye' and in our trailer we have close ups of the character's eye. This is because we are type casting 'the eye' to be linked with evil and almost demonic as Michael J.Basset seems also to do. An advantage of this is that a lot of people believe that the eye symbol is the symbol of the devil and so follow that ideology. By including this in the Silent Hill poster they are able to attract the audience that follow that ideology and beliefs. This symbol also links to the representation of the movie as the audience may think that the movie has included a demonic feature in the narrative or characters and so due to curiosity may want to watch the movie.  Behind the main character (I know this due to her image being the biggest in size) there are flames, which is directly linked to hell and evil. Fire is also one of the typical codes and conventions of the genre horror.