Sinister poster analysis

The main colours of this poster are grey, black and dark red. These are conventional colours for a horror movie, which is how the audience will recognise the genre of the movie. The background seems to be a old cracked wall which suggests to the audience that maybe the movie includes a haunted house.  At the top of the poster in white text it states that the movie is from the producer of 'Paranormal activity' and 'insidious' which were very popular horror/thriller movies. This also suggests that this movie may have similar aspects and techniques to 'Paranormal Activity' and 'Insidious'. Neither of these movies have 'happy' and resolved endings where the good beats the evil. This would be the conventional movie ending even for a horror movie so the endings of these movies are boundary oppositions.

The title of the movie is in what seems to be leaking black ink. This contrasts to the header colour, which makes both texts stand out. The title is also bigger and bolder than all the other texts to make sure that the title of the film stands out to the audience and stays in their minds. In the bottom of the page instead of the date of the movie it says 'Coming Soon' which suggests that this poster had been released and marketed quite a while before the release date of the movie. They may have done this to make sure that as much as their target market was aware of this movie. Under the title the text says in small black text "Once you see him, nothing can save you." this may be referring to the 'demon' drawn with blood in the key image. By having his image in the key image and the audience seeing it the director is suggesting that nothing can save the audience as they've seen him. This may have been done to scare the audience and want them to watch the movie. In the bottom there are also logos of social networks and the address of the movies pages in the social networks. This is an effective way to attract teens and young adults as they mostly use social networks.

In the key image we see a young girl with blond hair and wearing white. This appearance may have been carefully chosen to show her innocence. White is associated with innocence and so is young children but by having the ‘innocent’ character draw the demon on the wall suggests that she is in the dark side. This is also a boundary opposition as the character that is usually seen as innocent is actually part of the evil.  The young girl also seems to be wearing pyjamas which suggest that whatever evil doings happen will happen at night.