MORI

MORI is stated to be the UK'S biggest research company. They provide the research data that the institution hires them to find such as audience research. This saves institutions time as they do not have to do it, however, they must still pay for it to be done. Even though Institutions would save money for not collecting research data such as audience research they will not make as much profit if they had. This is why MORI is so successful as when an institution is producing a movie they hire MORI to collect the research data needed.

Although by hiring MORI would be very beneficial for our products we cannot do so due to our low budget. This may mean that our research will not be as effective and thorough as other institutions who are producing real medias as they have the budget to hire MORI or other leading research companies.